Sales coordinators don’t close deals, but ensure that nothing falls through the cracks. While they may not be closing deals themselves, they ensure that orders are processed accurately, teams stay aligned and customers receive timely updates.

Here’s what a sales coordinator does, the tools they use and how to grow into the role.

Who is a sales coordinator?

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What are the responsibilities of a sales coordinator?

Sales team coordination

A sales coordinator keeps the sales team aligned and on track. They handle scheduling, prepare materials for meetings or customer interactions, and track lead or deal progress. 

Order management support

Sales coordinators are responsible for processing incoming sales orders accurately and efficiently. They confirm availability, pricing and handoff to logistics.

Interdepartmental communication

Acting as a liaison between sales, operations, finance, and logistics, sales coordinators ensure that all departments stay aligned. They share order updates, customer requirements, and stock information to avoid miscommunication and keep workflows running smoothly across teams.

CRM and documentation management

Maintaining accurate and updated records in the company’s CRM system is a critical part of the role. Sales coordinators input order details, track communications and prepare reports or summaries for the sales team and leadership.

Process and workflow support

Sales coordinators help identify inefficiencies in sales workflows and suggest improvements where needed. They may standardize templates, organize internal processes, and assist with implementing best practices that enhance the overall productivity of the sales department.

Sales Coordinator vs Sales Ops vs Sales Admin

How to become a sales coordinator?

Education

Most sales coordinators begin their careers with a bachelor’s degree in business administration, marketing, commerce, or a related field. Postgrad or certifications add weight but aren’t mandatory. 

Certifications

Certifications help you stand out in a competitive job market, especially if you’re new to the field. Courses in sales operations, CRM tools like Salesforce or HubSpot, and project coordination show employers that you’re both skilled and proactive. Many of these are available online(e.g., Salesforce Trailhead, Coursera Sales Ops) and can be completed at your own pace.

Experience

Hands-on experience is crucial in becoming a capable sales coordinator. Many professionals begin with roles such as sales assistant, administrative executive, or customer service representative to build relevant skills. These roles expose you to common sales processes, internal coordination.Over time, this practical experience helps you take on more responsibilities and move into a full-fledged sales coordination role.

Networking and applying

Building a strong network within the sales community can open the door to valuable job opportunities. Attend industry events, job fairs and webinars and actively engage on platforms like LinkedIn. When applying for roles, tailor your resume to showcase your organizational skills, attention to detail and familiarity with sales tools. A thoughtful application paired with the right connections can make a major difference in getting noticed by recruiters.

What KPIs measure success of a sales coordinator?

What tools does a sales coordinator use?