Sales consultant salaries vary significantly based on industry, experience, and skill level. Understanding the role's responsibilities and required expertise helps explain why compensation ranges from ₹4L to over ₹10L annually in India.

Who is a sales consultant?

Unlike sales reps who focus on closing, consultants prioritize solving client problems through strategic guidance 

In a B2B setting, this might mean guiding through the long and complex sales cycle and simplifying the software rollout. In B2C, it can look something like - a consultant at a high-end showroom helping you pick the right vehicle based on your budget and needs. 

On a broader lens, while sales reps use different closing techniques and focus on selling, consultants are best known for solving. 

What are the roles and responsibilities of a sales consultant?

📊 Prospecting & Discovery

• Conduct research on prospects, industries, and market trends.
• Engage in conversations to identify customer challenges, goals, and buying motivations.

📑 Solution Design & Presentation

• Create customised proposals or solution presentations.
• Deliver live or virtual demos for complex products (e.g., software, equipment).
  Coordinate with technical teams or engineers for deeper technical discussions.

📝 Sales Process Management

• Handle objections and questions with confidence and product knowledge.
• Negotiate terms and pricing aligned with company guidelines.
• Finalise contracts, often in collaboration with legal or finance teams.
• Maintain accurate sales records in CRM systems like Superleap.

Because if it’s not in the CRM, it didn’t happen. (Seriously, your manager will remind you.)

🤝 Post-Sale & Cross-Functional Coordination

• Liaise with customer support for post-sale engagement or issue resolution.

What are the skills a sales consultant possesses?

To succeed in these responsibilities, a sales consultant needs skills such as:

Why is hiring a sales consultant significant for your business?

Here’s why hiring a sales consultant can be a game changer:

💰 ROI-based justification

If they help a company increase revenue, cut costs, or improve efficiency, a sales consultant’s salary is viewed as a fraction of the value delivered.

🛠️ Specialized expertise

A sales consultant brings niche knowledge which companies may lack in-house. This can be to navigate new markets, implement tech or solve business problems. This saves companies time and costly missteps.

🚀 Speed & execution

Time is money. Consultants often accelerate timelines, streamline decision-making, and execute faster due to their prior experience. All of this reduces opportunity cost and justifies premium rates.

📈 Strategic impact

Core business outcomes like customer acquisition, churn reduction or even sales cycle length can be influenced by sales consultants. These areas affect revenue and growth directly.

🎖️ Performance-based accountability

Oftentimes, a sales consultant’s salary is tied to their deliverables. This can include revenue milestones, lead quality, and retention rates. This performance-based model makes it easier for companies to rationalize higher pay.

💵 Cost of internal teams vs. consultants

Hiring full-time staff with similar expertise may involve recruitment costs, onboarding, salaries, benefits, and time. A consultant offers instant expertise without long-term overhead.

⚙️ Access to proven frameworks & tools

A sales consultant’s salary is also a reflection of the ready-to-implement frameworks, templates, and tools they bring that save months of trial and error.

🔮 Influence beyond the task

A strong consultant often upskills internal teams, improves cross-functional collaboration, and leaves behind repeatable processes that continue driving value long after the engagement ends. 

The skills we outlined earlier directly drive these business outcomes.

How much is a sales consultant's salary?

📚 According to Glassdoor, the average base Sales Consultant salary in India varies depending on many factors.

(These bonuses could include cash bonus, commission, tips and profit.) 

If you are in the US, you can expect to draw an average salary of $66,770/yr with an additional bonus of $750 - $40k.

☁️ Technical sales or domain-specific knowledge (e.g., SaaS B2B) often means higher base pay.

Note: These values may vary depending on skill, experience, location, organization, and market demand.

Industries that hire a sales consultant

Career path for a sales consultant

A sales consultant is your best bet to safely win and retain clients. They are part-educators, and part-sellers. Hire now and see the difference for yourself!