9 Best Event Management CRM Tools for Planners

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Managing a huge crowd, navigating vendors, yet delivering flawless, on-time execution of events is a skill in itself. Whether you are planning a wedding, corporate event, or a party, a dedicated event management CRM is crucial to keep track of the details of multiple events.

This guide will uncover the top 9 event management softwares along with features and benefits.

What is an event management CRM?

Event Management CRM / noun / CRM

An event management CRM is designed to help event planners and agencies manage:

Leads & client inquiries
Bookings (venues, vendors, performers)
Guest registration and RSVPs
Ticketing workflows
Sponsors
Email/SMS/WhatsApp communication
Post-event engagement & feedback

Top 9 CRM software for event management

CRM	Key Features	Ideal For
Superleap	Seamless integration of event data with marketing automation, multichannel communication, AI-powered dashboards for reports & analytics.	Large enterprises looking for scalable AI CRM for end-to-end event management.
Cvent Event Management	Comprehensive registration, venue sourcing, event marketing, deep analytics, and enterprise-level logistics.	Large Enterprises & High-Volume Events (Conferences, Trade Shows) requiring scalable end-to-end operations.
Bizzabo	All-in-one Event Experience OS, personalized event websites, engagement tools, and hybrid support.	Marketing & Event Teams focused on attendee engagement, data insights, and consistent brand experience.
Stova (Aventri/Meetingplay)	Highly scalable for global events, Salesforce integrations, budgeting, virtual experiences, analytics, and mobile apps.	Large corporates needing deep customization, security, and enterprise integration.
Swoogo	Customizable registration, website builder, hybrid management, and API-based extensibility.	Growing organizations needing enterprise-grade control without the complexity of larger platforms.
Planning Pod	End-to-end suite for planners including vendor management, contracts, layout design, insurance, and billing.	Event planners, caterers, and venues needing operational workflows and planning structure.
Whova	Award-winning mobile app, networking tools, lead retrieval, speaker management, and on-site check-in.	Conferences and expos requiring high attendee engagement and mobile experience.
Glue Up	Events + membership management, automated billing, community management, and CRM built-in.	Associations and chambers managing recurring events and memberships.
Monday.com	Highly visual boards for tasks, budgeting, pipelines, collaboration, and tracking every planning detail.	Teams wanting simple, visual project management and a central planning hub.

Features of an event planner CRM

Lead & Client Management

Lead capture from website, ads, Instagram, WhatsApp
Pipeline stages for event types (wedding vs corporate)
Quote & proposal management

Event Planning & Execution

Task management
Calendar and venue scheduling
Budget tracking
Vendor database + contracts

Guest & Attendee Management

RSVP tracking
Ticketing integration
Tool integrations (Eventbrite, Zoom, PayPal, Google Calendar)
Automated reminders

Communication & Automation

Email sequences for leads
WhatsApp automation
Post-event feedback workflows

‍Reporting & Analytics

Event profitability
Lead-to-event conversion
Vendor performance

Benefits of an event management CRM

Higher lead conversion and faster bookings
Zero missed follow-ups
Stronger vendor coordination & reliability
Organized and predictable pipeline tracking (wedding vs corporate vs concerts)
Better client experience through smart automation
Multichannel lead capture
Unified communication
Complete visibility into event ROI
Reduced admin workload paving time for creative planning

How to choose the best event management CRM?

Ask the following questions before you make a decision:

What is your business type? Are you an agency, a freelance or a corporate/wedding event team?
Is your focus: lead management OR attendee management?
Do you handle ticketing?
What is the maximum number of events you manage per month?
Is mobile/on-site check crucial for your business?

Depending on your answers, pick your top 5, run a trial period, and check which software suits your business, budget, and employees the best. Ensure it is easy to use, offers all the features you require, is scalable, and AI powered for maximum benefits.

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