The new digital education landscape demands heavy administrative effort, without which many opportunities are likely to be missed. To handle the high incoming volume and maximize results, an education CRM is crucial. 

In this guide, you will learn what features + benefits to look for in an edtech crm and how to choose your perfect fit. We have also included the top 9 CRMs, best for the edtech sector. 

What is Admissions CRM?

An edtech CRM stores all student data in one system and streamlines the process. Every incoming lead (website form, phone call, walk-in) is captured automatically, and admission teams can see at a glance each prospect’s full history. 

When you automate application processing, document verification, interview scheduling, and status updates, the CRM ensures that no student lead falls through the cracks. 

This also helps to send out personalized emails/messages to students based on their interests. 

Let’s look at a few features that help manage the entire process. 

Key features and benefits of an EdTech CRM

Lead Management & Automation: All leads that register through chatbots, lead forms, events or even walk-ins will be captured automatically. Score each lead based on your ICP. Set up a workflow that triggers actions post each event, eliminating manual entry. 

Omnichannel Communication: Integrate your CRM with WhatsApp, email, SMS, social media and chat functionalities. You can then schedule follow-up emails, drip campaigns or SMS reminders based on student behavior. 

‍360° Student Profiles: A dashboard providing all student interaction like contact info, program choices, test scores, family background in one view. Staff now have full context eliminating any need to refer to multiple spreadsheets for bits of information. 

Analytics & AI: Advanced tools track engagement metrics, application trends, and retention rates to enable data-driven decision-making. With predictive analytics, you can also identify applicants most likely to enrol, allowing you to focus on converting high-potential leads into paying clients. 

Customization & Integration: Every institution has different needs and your CRM should be flexible to accommodate it. This means custom fields for specific admissions criteria, or flexible pipeline stages. It should integrate with existing Student Information Systems (SIS), Learning Management Systems (LMS), exam databases and payment gateways.

For example, Superleap CRM supports unlimited teams and locations (ideal for multi-branch coaching centers). 

Top Edtech CRM tools with use cases

Conclusion

A CRM is a huge investment that empowers educational institutions to boost conversion rates, reduce costs & time, increase employee productivity, and enhance student experience.